HTC, literally, came out of nowhere just a few years ago, but in the last 12 months they’ve faltered and failed to keep pace with Samsung. The company, known for their Android-based phones, hadn’t been offering much in the way of new electronics in 2012, but it looks like they’ve been saving up all of their new gear for the Consumer Electronics Show, currently ongoing in Las Vegas.
HTC, on Tuesday, unveiled a new contender in their ONE line intended for Cricket, a popular phone provider in the U.K, but the big news hasn’t officially hit yet. HTC is rumored to be unveiling their new flagship phone, the M7, at CES. The phone, which has been talked about, and speculated about for months, is expected to feature a large display, high-end camera features, and new SoLux display technology that, if true, will significantly outclass the Retina display offered by the iPhone at the moment.
On the heels of this much awaited announcement, Samsung has released the next contender in it’s Galaxy S lineup. The phone will offer a 5-inch screen and touchwiz technology. If the new Android platform is released in time, the S4 is expected to launch with Key Lime Pie, if Android falters on the release the phone will offer Jelly Bean with an upgrade possible in the near future.
HTC has a lot to contend with when faced with Samsung. In the last 12 months Samsung has slowly stolen market share from HTC, and a series of constantly upgrading phones has been the key. HTC, however, appears to be taking a different approach at phone manufacturing and is focusing intently on providing innovative, quality products. Sure, this means they don’t release as many phones in a year as larger competitors, but their quality is rising significantly.
The M7 is also a buzz-worthy phone. In fact, it can be argued that the HTC M7 has created as much buzz as the iPhone 5 did prior to its launch, or the release of the Palm Pre in 2009. Both the Palm Pre and the iPhone 5 were discussed and speculated for months prior to their release.